We’ve recently reported on a number of agreements between Western companies and Chinese stores. Photo credit – Pixabay
Alibaba and JD.com compete for European brands
Last week, Chinese e-commerce giant JD.com made a pledge to European brands.
The company promised that it was more effective at stopping counterfeit goods than rival Alibaba, and was also able to offer faster delivery to Chinese customers.
The statement illustrates that the competition between two of China’s most important online stores is hotting up, and that attracting luxury brands is a key battleground.
We’ve recently reported on a number of agreements between Western companies and Chinese stores, most recently supermarket Iceland (which is admittedly certainly not a luxury brand!)
However, it’s not just European luxury brands that are attracting growing amongst Chinese consumers – the reverse is also true.
Recently, we reported that iconic British department store House of Fraser – currently owned by Sanpower of China – is set to stock a range of Chinese luxury products for the first time.
Offering Chinese brands to British customers could give the troubled retailer a much needed boost, and a chance to stand-out from the competition.
The exact details of which labels will be stocked haven’t been revealed yet.
However, they’re expected to be featured across the chain’s 59 stores.