Ok, it’s not quite as straightforward as it sounds for now. Photo credit – Pixabay
Alibaba and Marriott trial check-ins with a difference
A smile, so they say, will get you a long way.
Regardless of whether that’s true or not, a smile will now get you somewhere new… into a Marriott hotel room.
In partnership with Alibaba, China’s e-commerce giant with a reputation for exploring new ways to implement cutting-edge technology, Marriott will soon be using facial recognition technology to let people check-in.
Ok, it’s not quite as straightforward as it sounds for now.
Firstly, the initial trial will see only two hotels, in Hangzhou and Sanya, adopt the technology.
Then, it won’t quite be a case of turning up and smiling.
Instead, guests will need to scan some ID and register on a system before photographs are taken.
After that, the facial recognition technology should enable them future check-in access.
It’s not the most significant technological advancement that Alibaba have ever come-up with, admittedly. However, it has the power to transform guest services across the hospitality sector in the future.