Unicorn, the visual arts and cultural history imprint of Unicorn Publishing Group, has announced its part in a major new Anglo Chinese art book publishing venture.
Unicorn is joining forces with Intron International Cultural Development to publish eighteen monographs in the first year featuring contemporary Chinese artists and to market the books, art and artists throughout world.
Inspired by Unicorn’s Art Solos series for exhibiting British and American artists, the new Unicorn Chinese Artists Series will feature leading Chinese artists whose works are not yet well known enough outside China. With Chinese government backing from the China National Publications Import & Export Corporation (CNPIEC), and supported by Jiangxi Fine Art Publishing House, Shandong Fine Art Publishing House, and Beijing Song Ya Feng Publishing House, the new Unicorn Chinese Artists Series took off in an opening at the Beijing International Book Fair.
Lord Strathcarron, Unicorn Publishing Group’s chairman, told the guests that this cultural co-operation between contemporary Eastern and Western art worlds is an idea whose time had come: ‘Unicorn and Intron are forging a new approach that puts art for art’s sake centre stage and lets the labels take care of themselves.’ Accepting the International Publishing Elite award from CNPIEC he added: ‘On behalf of all of us at Unicorn we are very proud to be publishing pioneers with our new partners here in China.’
Dong Zhang, Intron’s general manager, was equally enthusiastic about this pioneering new venture: ‘We believe the richness of Chinese contemporary art is waiting for the world to discover and enjoy. The Unicorn Chinese Art Series will become the largest worldwide Chinese art series in the coming years. We are delighted to be making this significant cultural step with Unicorn.’
The Unicorn Chinese Artists Series books will be full size monographs priced at around US$40.00 in local currencies and marketed around the world.