The move follows an increase in the number of joint Chinese and British television projects. Photo credit – BBC Studios
BBC Studios focuses on China
The British Broadcasting Corporation has today launched BBC Studios – a new name for its commercial arm, combining the existing BBC Studios with BBC Worldwide.
According to specialist publication TBI (Television Business International) the new arm of the BBC is looking for production opportunities in China.
The publication reports that Matthew Springford, who has previously made TV programmes about Chinese piano sensation Lang Lang, has been appointed to ”work with Chinese broadcasters and digital platforms to co-develop and co-produce original content and new formats across factual genres.”
The news comes at a record time for mutual interest between British and Chinese television productions.
For example, in 2017 we reported that BBC programme Blue Planet II had been viewed in China over 80 million times just after launch.
To put that figure in perspective, it’s greater than the entire population of Great Britain!
The programme is voiced by BBC veteran wildlife presenter Sir David Attenborough.
Blue Planet is not the first recent British programme to become a big hit with Chinese viewers.
In September, we reported that children’s cartoon Peppa Pig has been viewed in China a staggering 34 billion times.
That was according to the company behind the hit series, which airs in 180 countries around the world, Entertainment One.
What makes Peppa Pig’s success in China all the more impressive is the fact that she was first available to Chinese viewers in 2015 – so those views have all occurred in the last two years.
Peppa is also proving to be successful on Chinese social media platforms, with a growing presence on Weibo and WeChat.