BrewDog sets sights on China

BrewDog is one of the most innovative breweries in Scotland. Photo credit – BrewDog

One of the most distinctive beer brands in the United Kingdom is seeking to expand in China.

BrewDog, which already has a presence in the country via existing export agreements, now wants to brew within China itself.

In order to fund its plans, the company has launched an equity fundraising scheme, with the aim of raising as much as $70 million.

If successful, this will be used to build breweries in both China and Australia.

BrewDog hasn’t yet decided which region to base the brewery in, but its ambitions to serve one of the fastest growing craft beer markets in the world are clear.

Another Scotish beer brewery having a particular success in the Chinese market is Innis and Gunn.

As the company’s co-founder Dougal Sharp told a Scottish newspaper, China is important to their future plans:

”China is obviously an enormous place, but the early signs are that the Innis & Gunn brand is being very well received. People love the taste, and there is a craft beer revolution happening in the cities. It could become a very big market.”

Innis and Gunn has a very quirky history. Founded as recently as 2003, it was originally intended that the beer would be brewed with the simple purpose of flavouring casks for whisky. Indeed, the original plan was to dispose of the beer once that process was complete.

In the end, the beer ended up tasting brilliant (in our opinion!) and Innis and Gunn has rapidly grown to become on of the UK’s most celebrated beers.

Rupert Reid

Pilot and Senior Broadcast Journalist at Panda Radio. You can find him on Twitter @rupertreid