Bye-bye ASOS, hello TOBI?

Online fashion retailer, ASOS, may be facing some tough competition in the coming months. Known for its low prices, wide selection of goods and speedy delivery, the fashion giant is growing more and more popular with young buyers including Generation Z and millennials, with shopping trends showing that these generations prefer to shop online.

But, the fashion retailer could be facing new competition from the US, as online fashion retailer TOBI turns its focus to its UK e-commerce site. The brand also regularly offers discounts, with fashion styles aimed at young, modern buyers who are taking to Instagram to show their new outfits.

TOBI has its own range of items, as well as well-known US and global brands such as Steve Madden, Chinese Laundry, Sol Sana, Free People, Minkpink and ASTR.