China’s Single Day, some interesting facts

 

A report by a Chinese luxury e-commerce platform has revealed some interesting facts about Singles’ Day, China’s huge online shopping event

 

Every year young shoppers take to the internet to the internet to help them celebrate their singleness! This year though we can report we have statistics on various aspects.

 1. Online shoppers born after 1990 have become the leading consumer group in China. Online shoppers aged between 25 and 30 (born between 1987 and 1992) took up the biggest share of Xiu.com’s total sales on this year’s November 11

2. The favourite fashion brand among women shoppers born in the 2000s was The Kooples, an emerging French street fashion brand featuring a Brit-pop style that, to date, had not yet proven popular in China.

3. Shoppers born in the 1990s preferred Dolce & Gabbana With Burberry being the top-selling fashion brand among women born in the 1970s and 1980s.

Xiu.com’s list of the top 20 Chinese cities ranked by Singles’ Day sales

Ranking

City

1

Beijing

2

Shanghai

3

Shenzhen

4

Chengdu

5

Guangzhou

6

Chongqing

7

Wuhan

8

Xi’an

9

Tianjin

10

Hangzhou

11

Harbin

12

Nanjing

13

Changchun

14

Shenyang

15

Suzhou

16

Dalian

17

Guiyang

18

Kunming

19

Changsha

 

 

Maybe the biggest surprise, for some, was that male buyers spend more in fashion field. This year saw a huge increase in the average sale among men for fashion items, outspending the women. Male shoppers preferred the casual style of Armani Jeans and the avant-garde fashion style of Philipp Plein, while women remained with traditional luxury brands represented by Valentino, Dior and Chanel.

 

EJ Ward

EJ manages all news content for Panda Radio in the UK, and prepares news for other stations in our radio group. Experienced in news reporting, and specialising in breaking news and political reporting, as well as on-the-ground reporting from conflict and hostile environments and major UK incidents. EJ is always on the hunt for hard news, specifically content relating to the UK, Europe and China. Find him on Twitter @EJWardNews

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