Chinese fashionistas flocked to view designer and COO of Burberry, Christopher Bailey’s, final show for Burberry during Fashion Week.
Bailey’s collection, aptly named Past, Present and Future, was an ode to street style. It will no doubt appeal to Chinese buyers, well-known for their eccentric and modern street style captured (and admired) by fashion bloggers and critics alike.
While last year, Bailey revived the ‘chav’ checkered trend which nearly destroyed the brand’s image in the early 2000s, he ends his 17-year tenure at Burberry in a similar manner. A bold move, with Burberry logos on checkered sweatshirts, jackets and baseball caps. Bailey also received praise for his nod to the LGBTQ communities with rainbow colours visible in the checkered patterns of his AW18 line.
Who will take over after Bailey? It’s anyone’s guess, but industry rumours are circling around Kim Jones, the former menswear designer for Louis Vuitton.