€1 billion Chinese investment in French football

The news follows a recent agreement between Ligue 1 and CCTV. Photo credit – Pixabay

€1 billion Chinese investment in French football

Global television rights for Ligue 1, the primary football competition in France, have been sold to Mediapro.

Mediapro is a Spanish company owned by a Chinese investment firm.

The total amount bid for the rights was in excess of €1 billion, although this included some highlights packages that were not won by Mediapro.

The news follows a recent agreement between Ligue 1 and CCTV.

The four season agreement, which will run until 2021, will see French games broadcast across a variety of platforms by CCTV.

Alongside live games, highlights shows and feature programmes will also be made by Ligue 1’s media partner beIN SPORTS for distribution in China.

The agreement is just the latest in a series of television deals that demonstrate the strength of mutual interest in both Chinese and European sports.

For example, we recently reported that British Premiership Rugby will be coming to Chinese TV screens for the first time after a rights deal was agreed.

That agreement, between Premiership Rugby’s media rights agency RDA and the Chinese free-to-air sports broadcaster CCTV5+, will see the league become the first club rugby competition to be broadcast in the country.

The deal runs for a period of four years, and includes rights for CCTV5+ to air 25 games per season.

Rupert Reid

Pilot and Senior Broadcast Journalist at Panda Radio. You can find him on Twitter @rupertreid