German wines aim for Chinese market

The most popular imported wines in China come from France. Photo credit – Pixabay

German wines aim for Chinese market

The German wine industry is aiming to grow exports to China amidst rising sales.

That’s according to specialist publication The Drinks Business, who report that the German Federal Ministry of Food and Agriculture has organised a host of events at the Hong Kong Vinexpo later in the month.

Apparently, sales of German wines in China grew by a whopping 37 percent last year.

Despite a rise in German sales, the most popular imported wines in China come from France.

That’s according to the latest trade data, which shows that Chinese drinkers consume more wine from France than from any other country.

In second position in the rankings is Australia, with Chile in third place.

Interestingly, Italy has replaced Spain as the fourth most popular origin for imported wine in China, with the latter country slipping to fifth position.

China’s growing appetite for wine has seen imports increase. However, its domestic wine industry is also growing quickly and is gaining an excellent reputation overseas.

Rupert Reid

Pilot and Senior Broadcast Journalist at Panda Radio. You can find him on Twitter @rupertreid