JD.com plans European expansion from Germany

The company even has its own dedicated freight train between China and Europe. Photo credit – Pixabay

JD.com plans European expansion from Germany

Chinese e-commerce giant JD.com has revealed plans to expand in Europe.

The company is reported to be planning to open an office in Germany later this year, with the aim of launching sales there shortly afterwards.

Traditionally, Germany has proved to be a challenging market for online firms, due partly to a relatively low uptake of credit cards amongst German consumers.

Whilst this situation has changed in recent years, the choice of Germany as a launching pad for European operations for the company nevertheless makes a bold statement.

JD.com has already taken its support for the growing number of rail services between Europe and China a step further than anyone before, by organising its very own dedicated train.

The inaugural service has departed from Hamburg bound for a JD.com distribution centre in Xi’an. There, it will deliver a train load of European products for sale in China.

The train also functions as a virtual warehouse – products on board are already listed for sale and so many will be dispatched to customers as soon as the train arrives.

Such services may well be expanded further in the future, allowing JD.com to serve both Chinese and European consumers more effectively.

Rupert Reid

Pilot and Senior Broadcast Journalist at Panda Radio. You can find him on Twitter @rupertreid