Hi, Yao here. Another surprise at LFW is JAREL ZHANG.
Founded in 2015, the brand advocates building fashion style and design with simple lines. It upholds independent design spirit, following the brand’s independent personality, design independent. The brand is committed to serving the modern urban women with independent personality. Besides, in 2017 A/W, JAREL ZHANG brand will add JAREL HOMME. Mens clothing will be included in the brand line. Jarel Zhang not only creates the brand but has also developed a construction technique unique to their studio. He explores the design direction of “Component Collection”.
Fresh from the New York Fashion Week catwalk, I had a chat with Jarel Zhang. As a Chinese designer who graduated from University of the Arts London, Jarel said he is really glad he came back London to show his design. This is his second time coming to LFW. His design was shown on 2016 Shanghai Fashion Week with his A/W products officially entered the domestic market. Walking on highway in America is the inspiration of 2018 S/S. Talking about the the material, Jarel strongly against animal fur and use TPU and eco-friendly materials from Japan.