According to Robynne Tindall at Jing Daily, these brands have three options when choosing a Chinese name: ” The majority opt for a simple transliteration, choosing a series of characters with sounds that closely mimic the pronunciation of the brand’s original name. For example, Dior’s Chinese name is “di ao”. The two characters, while meaningless in combination, respectively mean “to enlighten” and “mysterious,” a smart choice for an aspirational brand. Take, for example, American fast fashion retailer Forever 21, whose Chinese name “yongyuan ershiyi” means just that.”
Other brands, such as Louis Vuitton and Bottega Veneta, rely on existing strong reputations, as well as the Chinese fashion buyers growing knowledge of big industry brands.