Cambridge is both a natural fit and a difficult market for the Chinese firm. Photo credit – Pixabay
Ofo grows in Cambridge
Despite recent efforts to transform a wide variety of roads, the United Kingdom still isn’t an especially ‘bike friendly’ country.
When compared to somewhere like the Netherlands, with its vast cycling infrastructure, the UK definitely lags behind.
Nevertheless, if there’s one British city where the Dutch attitude of turning to a bike for a short journey, rather than a car or public transport, prevails, it’s Cambridge.
I studied in Cambridge and bikes were often piled in long rows five or six deep outside colleges and lecture theatres.
On the hand, it seems to be an ideal place for Ofo, one of China’s leading bike sharing platforms, to expand.
On the other hand, given that everyone already seems to have a bike, it’s a market that could be tough for Ofo to crack.
Nevertheless, things seem to be going well for Ofo in Cambridge.
The company launched there in mid-2017 with just twenty bikes, a figure that rose within a matter of months to 450.
The number continues to rise, and whilst there are isolated reports of dumping and vandalism, the overwheling reaction to Ofo in Cambridge seems to be positive.