Tim Hortons is far from the only Western coffee chain hoping for success in China. Photo credit – Pixabay
Tim Hortons coming to China
Canadian restaurant chain Tim Hortons, known for its coffee and donuts, is preparing to launch in China.
Speaking about the plans, Tim Hortons President Alex Macedo stated:
”We have two main priorities at Tim Hortons: building and strengthening our brand in Canada; and expanding our iconic Canadian brand to the rest of the world.”
”China’s population and vibrant economy represent an excellent growth opportunity for Tim Hortons in the coming years.”
”We have already seen Canada’s Chinese community embrace Tim Hortons and we now have the opportunity to bring the best of our Canadian brand to China with established partners who have expertise in the industry and the country.”
Tim Hortons is far from the only Western coffee chain hoping for success in China.
In particular, the British Costa and American Starbucks brands are already enjoying significant popularity in the country.
This is an enviable position to be in, given that China has one of the world’s fastest growing coffee markets.
It’s also one of the reasons that Costa alone has been valued at up to £3 billion.