Xiaomi extends European links

The world’s fourth largest phone manufacturer is expanding in Europe. Photo credit – Pixabay

Xiaomi extends European links

Chinese smartphone manufacturer Xiaomi has revealed plans to expand in Europe’s congested smartphone market.

Despite being the world’s fourth largest mobile phone manufacturer, Xiaomi has maintained only a very small presence in the European market to date, having launched operations in Spain late last year.

Now, it’s planning to launch full-scale sales in France – where it will open a Mi store and also offer products online.

Xiaomi has also joined forces with the major networks in the country, including Bouygues and Orange – a move which should give a healthy boost to sales.

The European ambitions of the company don’t stop in France and Spain – where in the space of just a few months it’s become the third most succesful manufacturer.

It’s also planning a similar strategy in Italy, which could then be rolled-out in other countries if it proves to be a success.

The news comes just days after we reported that Xiaomi will offer its devices for sale in the UK on the popular Three network, owned by Hutchinson.

The agreement will also see Xiaomi’s devices stocked in Hutchinson’s stores in other countries, including Denmark and Ireland..

Rupert Reid

Pilot and Senior Broadcast Journalist at Panda Radio. You can find him on Twitter @rupertreid