8579 LLC Fined £1.35 Million for Failing to Implement Age Checks
What Happened
The UK communications regulator, Ofcom, has imposed a record fine of £1.35 million on 8579 LLC, a pornography provider, for failing to implement age verification checks on its websites. Additionally, the company has been fined £50,000 for not responding to an information request from Ofcom.
Why It Matters
This enforcement action is part of Ofcom’s broader initiative to ensure compliance with the Online Safety Act, which mandates that all pornography sites catering to UK audiences must employ robust age assurance methods. These methods include measures such as photo ID matching and credit card checks, moving beyond simple age confirmation checkboxes. Ofcom’s director of enforcement, George Lusty, emphasized the importance of these checks to protect children from accessing adult content.
What’s Next
If 8579 LLC does not implement effective age verification measures immediately, it will incur additional daily fines of £1,000. Furthermore, the company faces a £250 daily penalty until it complies with Ofcom’s information requests. The regulator has been actively monitoring non-compliant sites and has already taken action against other providers, indicating a stringent approach to enforcing the Online Safety Act.
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