What Happened
Pokémon is set to celebrate its 30th anniversary on February 27, 2026, marking three decades since the launch of Pokémon Red and Green in Japan. To commemorate this milestone, The Pokémon Company has unveiled over 1,000 unique anniversary logos, each featuring a different Pokémon. This initiative was announced on February 23, 2026, as part of a broader campaign to honor the franchise’s extensive history and its diverse fanbase.
Why It Matters
The anniversary logos are designed to spotlight every Pokémon species, including regional forms and Paradox Pokémon, ensuring that even the most obscure creatures are represented. Each logo features a Pokémon peeking out from a Poké Ball-shaped zero, with the number “30” styled to match the creature’s color scheme. This creative approach not only celebrates the franchise’s legacy but also engages fans by allowing them to connect with their favorite Pokémon through personalized logos.
What’s Next
In addition to the digital logos, The Pokémon Company plans to display large digital signboards featuring these designs in five major cities across Japan, including Tokyo and Osaka. For fans unable to visit these locations, an interactive social media campaign has been launched, allowing users to “catch” their own personalized logo by participating online. This campaign will run until March 9, 2026, providing fans with multiple opportunities to engage with the celebration.
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