What Happened
Samsung is set to unveil the Galaxy S26 series, including the samsung s26 ultra, at its Galaxy Unpacked event on February 25, 2026, at 10 a.m. PT / 1 p.m. ET. The event will be livestreamed online, allowing global audiences to witness the announcement.
Why It Matters
The samsung s26 ultra is anticipated to compete directly with flagship devices such as the Apple iPhone 17 and Google Pixel 10. Early leaks suggest that the device will feature significant upgrades in specifications and design, aiming to maintain Samsung’s reputation for high-quality smartphones. The expected retail price for the samsung s26 ultra is £1279 for the 256GB version, reflecting a price increase compared to its predecessor.
What’s Next
Following the announcement, pre-orders for the samsung s26 ultra are expected to open on February 26 and run until March 4, with a potential second pre-sale phase from March 5 to March 10. The official retail launch is projected for March 11. Samsung is also offering incentives for early buyers, including a $30 credit during pre-order and up to $900 in savings through trade-ins and promotions.
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