What Happened
Telegram.hr, a Croatian digital media company, reported a remarkable 54% growth in revenue for 2025, marking its best year since inception, according to CEO Miran Pavić. The company, founded in 2015, has evolved into a market leader in Croatia, with direct audience revenue becoming a significant portion of its overall earnings.
Why It Matters
Despite the impressive growth, Croatian audiences have been slow to adopt paid subscriptions for online news, with only 6% participating in subscriptions, donations, or memberships. This reluctance highlights the challenges faced by digital media companies in monetizing content in regions where free access to information is the norm.
What’s Next
Looking ahead, Telegram.hr aims to further enhance its subscription model, which Pavić initially hesitated to implement due to local payment infrastructure issues. As the company continues to lead the Croatian market, it will be crucial to address the barriers to subscription uptake among audiences.
You may also like
