Air China has announced the launch of their newest campaign, which has been designed to inspire British people to make their dreams a reality with Air China.
The campaign, Land Your Dream, features dream-like clouds as you soar through the sky to reach the landing page. It also features popular dreams and iconic destinations reimagined in cloud form that shift as faces appear to be dreaming about their next holiday.
The adverts show that Air China is not only culturally con?dent and friendly but that they also inject the essence of Chinese culture into the journey.
As the longest operating Chinese airline, Air China provides an accessible bridge between the UK and China, with a robust network for travellers covering six continents, to help those with wanderlust travel to their dream destinations.
This new global creative platform is the latest step in Air China’s commitment to helping people land their dreams by connecting business travellers and tourists alike with all the possibilities that China and the rest of the world holds.
They have also launched a new route, such as the recent Gatwick to Chengdu which will run non-stop, three times a week.
Flights between China and the UK have been growing in frequency which is noted in the launching of flights between Heathrow and Changsha as well as Beijing and Manchester by other airlines.
Hongbing Chen, Deputy General Manager, Air China Europe, commented: “For almost 40 years we have been allowing Brits to live out some of their biggest dreams by connecting them with China.
“From walking the Great Wall to visiting the rice paddies and trying the finest Chinese delicacies or even seeing pandas up close, our first class service and vast flight network has opened up endless possibilities.
“The Land Your Dream campaign is the next exciting milestone in our history, and we can’t wait to help people achieve their dreams by entering our competition to make them come true.”