China is home to the largest Starbucks in the world, nearly twice as large as the Roastery in Seattle that opened three years ago. Photo credit – Pixabay
Starbucks has joined forces with Alibaba to enhance delivery options for Chinese consumers.
The deal will see the coffee chain integrate a virtual Starbucks store into a number of Alibaba’s online channels.
A network of delivery kitchens inside supermarkets owned by Alibaba will also allow Starbucks to offer delivery to a greater number of consumers.
China is a hugely important market to the American coffee chain.
It’s home to the largest Starbucks in the world, nearly twice as large as the Roastery in Seattle that opened three years ago.
Starbucks is also China’s largest coffee chain, and recently revealed plans to buy the majority of its stores in the country, at a cost of some $1.3 billion.
Previously, some 1,300 Starbucks stores in Shanghai, Jiangsu and Zhejiang provinces were owned jointly by the firm and local partners Uni-President Enterprises Corp and President Chain Store Corp.
The $1.3 billion deal, which was the largest cash transaction ever made by Starbucks, saw these 1,300 stores become owned solely by Starbucks.