Prior Expectations
When Meghan Markle and Prince Harry negotiated a $100 million deal with Netflix after stepping back from royal duties in 2020, expectations were high for their collaborative ventures. The partnership was seen as a significant opportunity to leverage Markle’s brand and storytelling abilities through various media projects.
Decisive Changes
However, on March 6, 2026, Netflix officially cut ties with Markle’s lifestyle brand, As Ever. This decision came after Markle’s show, ‘With Love, Meghan,’ did not progress to a third season. In a statement regarding the split, Netflix acknowledged Markle’s passion for elevating everyday moments, yet it was clear that the partnership was no longer viable.
Immediate Effects
The separation from Netflix marks a pivotal moment for As Ever, which has now demonstrated its capability to stand independently. An As Ever spokesperson noted, “We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own.” The brand has successfully sold approximately 87 percent of its million-unit jam order, contributing to Markle’s earnings of upwards of $36 million from the jam product alone.
Expert Perspectives
Industry sources have commented on the split, stating, “It did not make sense to continue the partnership.” This sentiment reflects a broader understanding of the evolving dynamics within the media landscape and the challenges faced by celebrity brands. Netflix’s spokesperson reiterated that Markle will continue to grow As Ever independently, aligning with the brand’s original vision.
As Ever, which offers products such as jams, sprinkles, and wine, is now positioned to explore new opportunities without the constraints of a media partnership. The brand’s future endeavors will likely focus on further enhancing its product offerings and expanding its market reach.
Looking Ahead
With the departure from Netflix, As Ever is set to embark on a new chapter. The brand’s ability to thrive independently will be closely watched as it navigates the competitive landscape of lifestyle products. As ever, the journey of Meghan Markle and her brand continues to evolve, reflecting her commitment to creating meaningful experiences for consumers.
You may also like
