What Happened
British Gas has announced a new initiative called the ‘Win Your Bill’ prize draw, offering one customer £1,748 worth of free energy each month. This prize equates to a full year’s worth of gas and electricity based on average UK household consumption. To participate, customers must sign up for British Gas’s free membership scheme and enter before 11.59pm on February 28. The draw is available to existing customers aged 18 or over.
Why It Matters
This initiative comes at a time when the UK is experiencing rising energy costs, making such giveaways particularly appealing to consumers. Additionally, the membership scheme provides customers with access to exclusive deals and discounts, enhancing customer loyalty and engagement. The launch of this program coincides with broader discussions about entrepreneurship in the UK, particularly through the efforts of Enterprise Britain, co-chaired by Stephen Fitzpatrick, founder of OVO Energy.
What’s Next
As the competition progresses, British Gas aims to attract more customers to its membership program, which was launched in 2025. Meanwhile, OVO Energy continues to advocate for stronger government support for entrepreneurship, as highlighted by the recent findings from a YouGov survey indicating a disconnect between young Britons and the entrepreneurial landscape. The ongoing efforts by Enterprise Britain may influence future policies aimed at fostering a more vibrant startup culture in the UK.
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