Bye-bye Sherry! Hello espresso martini! Research reveals the changing tastes of Christmas

Over a third of Brits are bored of traditional Christmas food and drink – with chestnuts, devils on horseback, sherry and eggnog just some of the festive treats which may soon be consigned to the history books, according to a new study.

As many as 60 percent of those polled said they were bored of seasonal staples like mulled wine (24 percent) and Buck’s Fizz (20 percent) – with a quarter preferring to say cheers with a gin and tonic (26 percent) before their festive feast.

Research into the changing tastes of Christmas revealed,  almost half (47 percent) are fed up with a traditional turkey Christmas lunch, with 28 percent expecting to tuck in to a rib of beef instead and 20 percent looking forward to ham.

Nearly three-quarters (73 percent) of Brits said they yearned to try a wider variety of Christmas food and drinks, such as tapas and modern Christmas cocktails. This year, 19 percent will be tucking into a spicy curry, while 18 percent will be enjoying seabass, and 15 percent will be replacing a sherry with an Espresso martini.

For dessert, both Christmas cake (28 percent) and pudding have fallen out of favour; quarter (25 percent) of Brits say they are too full and prefer to finish their meal with a Christmas drink, whilst half of Brits (51 percent) claim they’ll be ditching the Christmas pudding in favour of cheesecake and 22 percent will opt for panettone.

Chloe Healy, Head of Culture and Entertainment at Diageo said, “This research shows how modern Brits’ tastes are changing and evolving. People are looking for more variety, interesting flavour combinations, new ways to consume food and drink and exciting twists on old classics for Christmas 2018.

That’s why,  YBF award-winning mixologist, Carl Brown, as well as Technical Innovations Expert, Sian Anderson, have created the Alternative Christmas menu of modern aperitifs, appetisers and digestifs to enjoy spirits pre and post dinner at every seasonal soiree. The new menu includes exciting serves with Gordon’s Premium Pink Gin, Tanqueray London Dry Gin, Baileys Almande, Baileys Original Irish Cream and Johnnie Walker Black Label.”

The independent research study of 1,500 Britons, commissioned by the brand teams behind Gordon’s Premium Pink Gin, Tanqueray London Dry Gin, Baileys Original Irish Cream and Johnnie Walker Black Label found that the average Brit will make their way through 4.3 full Christmas dinners and eat out five times over the festive period, with a familiar restaurant the preferred choice for 50 percent of people.

2018-12-18T08:44:03+00:00By |

About the Author: