Introduction The Gen Z years, typically defined as those born from 1997 to 2012, are increasingly relevant in contemporary discussions about culture, technology, and societal transformation. Understanding the characteristics and trends associated with this generation is essential for businesses, educators, and policymakers as Gen Z shapes the future landscape of society. The Digital Natives Gen
Introduction Generation Z, often abbreviated as Gen Z, refers to those born between the mid-to-late 1990s and the early 2010s. This generation is increasingly becoming the focal point of cultural and societal shifts, particularly as they enter the workforce and become influential consumers. Understanding Gen Z is crucial for businesses, educators, and policymakers, as they
Introduction Millennials, a generation born approximately between 1981 and 1996, have become a significant demographic force in society. As they navigate adulthood amidst economic challenges, technological advancements, and shifting social norms, understanding their preferences and influences is crucial for businesses, policymakers, and social analysts alike. As of 2023, millennials represent a substantial segment of the
Introduction Generation X, often referred to as Gen X, comprises individuals born between 1965 and 1980. This generation has become increasingly relevant as they occupy significant roles in the workforce and society. Understanding Gen X is crucial, not only for comprehending current social dynamics but also for recognising their cultural contributions and economic impact that