Introduction to McDonald’s Monopoly McDonald’s Monopoly, one of the fast-food giant’s most iconic marketing campaigns, has captivated customers worldwide since its inception in 1987. The game not only enhances customer engagement but also leverages the excitement of chance, making each purchase more enticing. Knowing the ins and outs of this popular promotion can enrich the
Introduction In today’s rapidly changing marketing landscape, organisations must adapt to new consumer behaviours, technologies, and expectations. One agency making significant strides in the creative marketing realm is FCB (Foote, Cone & Belding), which has established itself as a leader by blending creativity with strategic insight. Recent Developments FCB recently reaffirmed its commitment to delivering
Introduction to McDonald’s Monopoly McDonald’s Monopoly is a promotional game that has become a staple of the fast-food giant’s marketing strategy since its introduction in the 1980s. The game allows customers to collect game pieces and win a variety of prizes, from free food to substantial cash rewards. With the return of the 2023 edition,
Introduction to DOTD In the fast-evolving digital marketing landscape, the abbreviation DOTD, which stands for ‘Deal of the Day’, has gained prominent relevance. This marketing strategy focuses on offering customers significant discounts on specific products or services for a limited time, an approach that can drive consumer engagement and boost sales. As businesses compete for
Introduction The concept of 3Quency is revolutionising the landscape of digital marketing as businesses adapt to changing consumer behaviours. 3Quency, a term that encapsulates the significant role of engagement in marketing strategies, harmonises the three key components: brand awareness, message alignment, and customer experience. In an age where consumer attention is at a premium, understanding