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Introduction to DOTD In the fast-evolving digital marketing landscape, the abbreviation DOTD, which stands for ‘Deal of the Day’, has gained prominent relevance. This marketing strategy focuses on offering customers significant discounts on specific products or services for a limited time, an approach that can drive consumer engagement and boost sales. As businesses compete for…
Introduction The concept of 3Quency is revolutionising the landscape of digital marketing as businesses adapt to changing consumer behaviours. 3Quency, a term that encapsulates the significant role of engagement in marketing strategies, harmonises the three key components: brand awareness, message alignment, and customer experience. In an age where consumer attention is at a premium, understanding…