
The Rise of ITVX: ITV’s Game-Changer in Streaming Services
Introduction to ITVX ITVX, ITV’s newest streaming service, represents a significant step in the evolution of British broadcasting. Launched in December 2022, it aims to enhance ITV’s digital offering, competing with global streaming giants such as Netflix and Disney+. With a mix of live television, on-demand content, and original programming, ITVX is geared towards meeting…