Introduction: The Importance of Understanding Gen Z With the oldest members of Generation Z now entering the workforce, their unique attitudes and behaviours are becoming increasingly vital to understand. Born roughly between 1997 and 2012, Gen Z is the first generation to grow up entirely in the digital age. This connection to technology and social
Introduction Generation Z, often referred to as Gen Z, encompasses individuals born approximately between 1997 and 2012. As the first true digital natives, they have grown up in an era dominated by technology, social media, and global connectivity. Understanding the behaviour, preferences, and values of Gen Z is crucial not only for parents and educators
Introduction to Generation Z Generation Z, commonly referred to as Gen Z, includes individuals born from the mid-to-late 1990s up until the early 2010s. This generation is critical as they are the first to grow up with widespread access to the internet and digital technology from a young age. Understanding Gen Z is integral to
The Importance of Studying Millennials Millennials, typically defined as individuals born between 1981 and 1996, represent a significant demographic cohort that has been shaping societal trends and economic patterns throughout the 21st century. As they enter their peak earning years, understanding their characteristics and preferences has become increasingly important for businesses, policymakers, and society as
Introduction Generation Z, commonly referred to as Gen Z, consists of individuals born from the mid-to-late 1990s through the early 2010s. This generation is increasingly relevant in today’s society as they make up a significant proportion of the global population and exhibit distinct characteristics that influence consumer behaviour, cultural trends, and social issues. Understanding Gen