Chinese website presents designers at London Fashion Week

Yesterday, multi-billion-dollar Chinese fashion e-commerce website, Vip.com, showcased four influential Chinese designers in a multi-brand catwalk presentation as part of its sponsorship of London Fashion Week. Vip.com is the first Chinese retailer to ever sponsor London Fashion Week and this significant commitment by China’s third largest online retailer reflects China’s growing influence on the global fashion industry.

The show was live-streamed via Tencent Fashion and received over 3 million views and shoppers will now be able to purchase select items from the catwalk on Vip.com.

The four designers presented by Vip.com were:

Mukzin

Founded by Kate Han in 2014, this Hangzhou-based brand draws on traditional Chinese culture but playfully subverts it for a new generation. For the spring/summer collection, she looked to the vibrant, Art Deco influenced packaging and adverts of Chinese ointments and medicines that were produced in the late 19th and early 20th centuries.

Bailuyu

This fresh and light collection takes its inspiration from the deer, which not only features in the brand name (Lu means deer in Chinese) but is also considered a lucky and beautiful animal in Chinese culture. It appears in subtle prints across pretty and romantic tops, in appliques and in an incredible flocked pale sage organza gown.

A Life on the Left

Founded by Lin Qi in 2014 this Guangzhou-based brand looks to traditional Chinese craftsmanship and culture and updates it for a modern audience. In the words of artistic director, UK-trained Kurtson; “Our studio wants to translate these beautiful, hand-crafted techniques into new fashion – that is our responsibility.”

KISSCAT

One of China’s most established makers of premium women’s shoes, Kisscat celebrates its 20th anniversary with a collection that fuses ancient Chinese legends with the most cutting-edge technology. The collection’s three distinct stories start with Monkey King’s supernatural beginnings which have inspired sneakers and laceless brogues in high-shine or metallic leathers and stilettoes topped with holographic straps and multi-coloured jewels.

2018-11-13T23:48:53+00:00By |

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