A Norwich entrepreneur is heading to Beijing next week as part of a delegation meeting with the Chinese Ministry of Education to discuss international trade.
To do so, she will be holding focus groups and workshops that will give her some kind of insight into how to move a Western business into China.
It is a well-timed visit as the British government is set to release the latest statistics on overseas trade statistics which will indicate whether British goods and services are having successes on an international level.
Sarah and other members of the Developing Experts team will be meeting with two investors whilst in China which could give an extra £10 million boost to the company.
She said: “We are so delighted with the level of global interest which Developing Experts has achieved to date, and this particular visit really builds on those early foundations.
“During our time in China, we’ll not only be meeting with investors but will be meeting with parents and teachers to develop focus groups dedicated to understanding how we can better re-shape our teaching and learning platform for the Chinese audience.”
Developing Experts is an education platform that provides schools and homeschool teachers with science lesson plans produced by scientists. It is currently used in over 150 schools with 34,000 students being taught using these plans.
Sarah added: “At a time when there is a lot of discussion around whether UK businesses are losing out in respect of international trade ‘nervousness’ we are so pleased to be engaged in such important discussions.
“We are looking at how our product could potentially be used across 23 Chinese provinces, each of which have about 20 million young people – so the scale is vast.
“It’s imperative that we consider things like the transition to Mandarin-language format, and that we look at other nuances around how Chinese parents and educators would prefer to engage with what we offer.”