Reaction from the field
The Dolomites, with their breathtaking landscapes, are not only a feast for the eyes but also a significant contributor to the local economy. As winter descends upon this majestic region, the stakes are high, with the potential for sustainable development and job creation at the forefront of discussions among local leaders and businesses.
Cortina d’Ampezzo, a jewel in the Dolomites, has been a popular destination since it hosted its first Winter Olympics in 1956. This historical event marked the beginning of a long-standing relationship between the region and winter sports tourism, drawing millions of visitors each year. The allure of the Dolomites, described by Stefan Bogner as “one of the most beautiful landscapes in the world – and even more magical in winter,” continues to resonate with both tourists and investors alike.
In recent years, the Carezza Dolomites ski resort has emerged as a beacon of sustainable development. The Carezza Dolomites Lifts Consortium, which generates around €100 million in annual added value, is spearheading initiatives aimed at securing approximately 800 year-round jobs. This project not only promises to enhance the skiing experience for locals and visitors but also aims to strengthen regional economic activity, ensuring the long-term viability of skiing in the area.
As part of its commitment to sustainability, the Carezza Dolomites project plans to fill its reservoir using overflow from streams, demonstrating a thoughtful approach to resource management. This initiative reflects a growing awareness of environmental issues and the need for responsible tourism practices in the face of climate change.
The hospitality sector in the Dolomites is also evolving, with several high-end hotels enhancing their offerings. The Como Alpina Dolomites boasts 60 rooms, while the Aman Rosa Alpina features 51 luxurious accommodations. The Hotel Cristallo is set to reopen as the Mandarin Oriental Cristallo, promising an elevated experience for guests. Additionally, the Miramonti hotel, with its 44 rooms, and the Berghoferin Fine Hotel & Hideaway, which offers 13 suites, are part of a vibrant landscape of hospitality that caters to the discerning traveler.
Moreover, the Ancora Cortina hotel, originally built in 1826, stands as a testament to the region’s rich history and its ability to blend tradition with modern luxury. The White Deer chalet, which accommodates six adults and four children, adds a unique touch to the diverse lodging options available in the area.
As the winter season approaches, the excitement surrounding the Dolomites continues to build. Local leaders are optimistic about the future, with plans already presented to the municipal council aimed at enhancing the region’s appeal. However, details remain unconfirmed regarding the full scope of these developments and their potential impact on the local economy.
With the Dolomites poised to attract even more visitors and investment, the region stands at a crossroads. The balance between preserving the natural beauty of this UNESCO World Heritage site and fostering economic growth will be crucial in the years to come. As the world watches, the Dolomites are set to shine brightly this winter, not just as a destination, but as a model for sustainable tourism and economic resilience.
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