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Dragons Den: Entrepreneurs Pitch Innovative Products in Latest Episode

On March 12, 2026
dragons den — GB news

Innovative Pitches on Dragons Den

The latest episode of Dragons Den featured a diverse array of entrepreneurs presenting their unique products, aiming to secure investment from the show’s panel of business moguls. Among the highlights was Rachel Williams, who introduced her skincare brand, Albus & Flora, which includes a lip shield priced at £18 and offers SPF 30 protection.

Fred Parry, another contestant, showcased Chicken Rush, a GPS-powered hide-and-seek game that has already turned over £55,000 in its first year. Parry’s innovative concept, launched in 2022, is projected to generate £30 in potential revenue from 100 games played daily, with a forecasted turnover of £164,000 in its second year.

John and Jamie O’Donnell presented their invention, the Screw Caddy, a screw holder available for £3.99 in three colors: black, yellow, and red. This product aims to simplify the organization of screws and small hardware, appealing to DIY enthusiasts and professionals alike.

Laura Murphy, seeking £50,000 for a 5% stake in her company Oatco Superfuel, pitched her oat-based energy balls and overnight oat pouches. Murphy confidently stated, “My product has balls,” emphasizing the unique appeal of her offerings in the health food market.

During the episode, Deborah Meaden expressed interest in Chicken Rush, making an offer of £50,000 for a 30% equity stake, while Jenna Meek provided critical feedback, stating, “I’d love to help you, but I’m out,” and noted, “You need to be delusional about your own product.”

Albus & Flora’s treatment mask, priced at £30, adds to the brand’s growing portfolio, which aims to cater to consumers looking for effective skincare solutions. The brand’s focus on quality and efficacy is evident in its product offerings.

The latest series of Dragons Den has reached its halfway point, with entrepreneurs eagerly awaiting feedback from the panel. Observers are keen to see how these pitches will influence the future of these businesses and whether they will secure the necessary funding to thrive.

Details remain unconfirmed regarding the outcomes of the pitches, as the entrepreneurs await the final decisions from the dragons. The dynamic interactions and negotiations continue to captivate audiences, showcasing the challenges and triumphs of aspiring business owners.

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Tags: Business, Chicken Rush, Dragons Den, Entrepreneurship, Investment, Oatco Superfuel, Screw Caddy, Skincare

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