European firms court Chinese business in wake of trade dispute

Donald Trump’s ‘trade war’ is costing American firms, and European rivals are seeking to benefit. Photo credit – Pixabay

European firms court Chinese business in wake of trade dispute

The Andalusian city of Malaga might seem like an unusual place to see the side-effects of Donald Trump’s controversial Chinese trade policy.

However, as we reported last week, it’s the home of an organisation that’s one of thousands across Europe to have spotted opportunities in the wake of current affairs.

Oliver Huesmann from Fruitconsulting told specialist publication Fruitnet:

”This is a big opportunity for Spain. Chinese importers are more open than ever to new options.”

He was referring to China’s increasing demand for quality fresh produce, alongside potential restrictions on the import of US fruit in the wake of Trump’s ‘trade war.’

Fruitconsulting has now organised a promotional tour of China for citrus producers, with the aim of increasing exports to the key market.

The EU and the US are China’s two biggest trading partners. It stands to reason that EU companies are keen to fill any void that could be created by necessary Chinese import restrictions on American exports.

Key markets that have been identified by European firms (alongside fresh produce) include raw materials, financial services, and the food and drinks industries.

It could well prove to be the case that America’s loss turns out to be China and Europe’s gain.