Ford re-focuses on China

The news comes at a difficult time for Ford in China. Photo credit – Pixabay

Ford re-focuses on China

US auto giant Ford has used the Beijing Auto Show as an opportunity to showcase its new Focus model.

The company described the car as ‘the best in our 114 year history’ with claims of an unparalleled driving experience and value for money.

Ford also unveiled a new Escort that will only be offered for sale in China.

According to specialist publication Autocar, this will feature an interior with:

”a two-tone colour scheme designed to appeal to young Chinese buyers and features including an 8in infotainment touchscreen.”

The news comes at a difficult time for Ford in China.

In February, we revealed that the company had revealed plans to focus on SUVs, trucks and electric vehicles in the country.

The plans, outlined by new boss Jim Hackett, are in response to the rapidly changing global market for vehicles.

Ford has previously been accused of being too slow to respond to these changes.

In particular, the firm is keen to launch new electric vehicles in response to growing demand for environmentally friendly cars in China, and has expressed a desire that 70 percent of its sales in China will be either hybrid or electric by 2025.

Previously, we revealed that the company had resorted to employing ‘smell assessors’ in the Country to help combat falling sales.