LFW: LER

Hi, Yao here! I’m so excited to share some news from London Fashion Week 2017. 

LER is part of a rising trend among contemporary Chinese brands which subtly blends elements of traditional Chinese aesthetics and philosophy into wearable, Nordic-inspired pieces of metropolitan womenswear. 

I interviewed the founder, Yixian Li and the designer Yingying Tang, talking about the brand and designed ideas.  This is the first time they are attending LFW, finding a new opportunity for their own original design. For them, LFW is very diverse and very inclusive, they are glad that Chinese elements are well accepted.

I’m really proud of the brand because it is billed as “highly functional with hidden features”. One garment can be worn in different ways. Cuffs can transform to a pair of gloves. The down jacket can fold neatly into a pillow which is convenient for business travel. True to the brand’s ethos of understated elegance, the collection is presented in muted shades of gray and violet.