What Happened
The UK government is set to implement new regulations under the Media Act 2024, which will bring major video-on-demand (VoD) services, including Amazon Prime Video, under the oversight of Ofcom. This legislation mandates that platforms with over 500,000 UK users comply with enhanced standards similar to those required of traditional broadcasters. The new rules aim to address viewer complaints and ensure accessibility, reflecting a significant shift in viewing habits.
Why It Matters
The introduction of these regulations is crucial for protecting audiences, particularly children and vulnerable groups, as the number of people using streaming services has surpassed those watching live television. With approximately 85% of the UK population engaging with on-demand services monthly, the need for consistent content standards and accessibility measures has become increasingly important. This move aligns streaming services with existing broadcasting regulations, ensuring a higher level of accountability.
What’s Next
As the government lays down secondary legislation, platforms like Netflix, Amazon Prime Video, and Disney+ will need to adapt their operations to comply with the new Ofcom codes. This transition is expected to enhance viewer experience and safety across the UK’s largest streaming services. Additionally, Prime Video is preparing for the launch of the second season of its popular series, Last One Laughing, which will premiere on March 19, 2024, showcasing the platform’s commitment to delivering engaging content even amidst regulatory changes.
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