What Happened
The UK government has announced plans to implement the Media Act 2024, which will bring the country’s largest video-on-demand (VoD) services under the regulation of Ofcom. This includes major platforms such as Netflix, Amazon Prime Video, and Disney+, as well as public service broadcasters like ITVX and Channel 4. The new legislation mandates that these services comply with existing content and accessibility standards similar to those required of traditional broadcasters.
Why It Matters
This regulatory shift reflects changing viewing habits in the UK, where the number of individuals using streaming services has surpassed those watching live television. Approximately 85% of the population engages with on-demand services monthly, highlighting a significant transition in media consumption. The new rules will ensure that streaming platforms adhere to standards regarding impartial news reporting and the management of harmful content, thereby enhancing viewer protection.
What’s Next
Under the new regulations, any VoD service with over 500,000 users will be classified as a ‘Tier 1’ service, subjecting them to Ofcom’s oversight. This will empower viewers to lodge complaints regarding content violations, similar to the existing mechanisms for traditional broadcasters. The implementation of these regulations is expected to take effect as the government lays down secondary legislation, marking a significant step in the evolution of media regulation in the UK.
You may also like
