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Introduction Coffee has become one of the most consumed beverages globally, with its significance only increasing in the UK. Recent years have seen a noticeable transformation in coffee culture, driven by the growing appreciation for quality brews and a more health-conscious populace. Understanding this trend is essential for businesses and consumers alike, as coffee influences…
Introduction The Martinelli brand is synonymous with quality and tradition in the beverage industry, particularly renowned for its apple juice and sparkling cider. Its unwavering commitment to excellence has earned a loyal customer base and has rendered it a household name. As consumer preferences shift towards healthier options, the relevance of brands like Martinelli becomes…
Introduction In recent years, Prime, a sports drink co-founded by YouTube sensations Logan Paul and KSI, has burst onto the global stage. Originally launched in January 2022, Prime has quickly become a cultural phenomenon, appealing particularly to younger consumers. With the global sports drink market growing at a significant rate, the rise of Prime reflects…
Introduction Diageo, a British multinational alcoholic beverage company, is recognized as one of the world’s largest producers of spirits and a prominent player in the global drinks market. With brands such as Johnnie Walker, Guinness, and Smirnoff, Diageo’s influence extends far beyond just beverages—it plays a critical role in shaping the industry and responding to…