Introduction Yildiz Holding, established in Turkey, is a major player in the global food industry, particularly known for its wide range of confectionery products. As the parent company of brands such as Ülker and Godiva, Yildiz has successfully expanded its footprint beyond national borders, making a significant impact on the global market. With the rising
Introduction: A Sweet Sensation Chocolate bars have long been a favourite indulgence for many, serving not only as a treat but as a comforting snack. The chocolate bar market is significant, contributing billions to the global economy. With an increasing awareness of health benefits, flavour innovations, and changing consumer preferences, the chocolate bar industry is