Introduction The concept of Consumer-to-Consumer (C2C) marketplaces has gained significant traction in recent years, transforming the way individuals buy and sell goods and services. Platforms such as eBay, Etsy, and Depop have empowered users to become entrepreneurs, allowing them to monetize their belongings or crafts directly to fellow consumers. With the advent of technology and
Introduction to C2C Commerce Customer-to-customer (C2C) commerce has become increasingly relevant in today’s fast-paced digital environment. This model empowers individuals to sell goods and services directly to one another, typically facilitated by online platforms. Notably, platforms like eBay, Etsy, and Facebook Marketplace exemplify the C2C model, allowing consumers to engage in buying and selling without
Introduction Amazon Prime Day is one of the most eagerly awaited shopping events worldwide, often featuring significant discounts on a wide range of products. As we look ahead to Amazon Prime Day 2025, consumers worldwide are starting to gear up in anticipation of the exclusive deals available to Prime members. Understanding the importance of this
Introduction Amazon Prime Day is an eagerly anticipated annual event that offers exclusive deals and discounts to Prime members. Taking place in July, this shopping extravaganza is more than just a sale; it marks a significant moment in e-commerce, influencing consumer behaviour and retail strategies across the globe. With millions of shoppers expected to participate,