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Introduction In the ever-evolving landscape of digital marketing, few figures have emerged as prominently as Emilie Kiser. Known for her innovative strategies and deep understanding of consumer behaviour, Kiser has generated buzz within the marketing community throughout 2023. Her contributions are not just significant; they illustrate the fundamental shifts occurring in digital consumer engagement and…
Introduction to DOTD In the fast-evolving digital marketing landscape, the abbreviation DOTD, which stands for ‘Deal of the Day’, has gained prominent relevance. This marketing strategy focuses on offering customers significant discounts on specific products or services for a limited time, an approach that can drive consumer engagement and boost sales. As businesses compete for…
What is CRO? Conversion Rate Optimisation (CRO) refers to the process of increasing the percentage of users who perform a desired action on a website. This could mean making a purchase, signing up for a newsletter, or any other substantial engagement. In a digital-first world, mastering CRO is crucial for businesses looking to maximise their…