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Understanding Rajar: The Key Player in Radio Listening Metrics

July 31, 202504 mins

Introduction to Rajar Rajar, the Radio Joint Audience Research Ltd, is the body responsible for measuring and reporting radio listening figures in the United Kingdom. Its importance cannot be understated, as it offers invaluable data on how many people are tuning in to various radio stations, the demographics of listeners, and the overall reach of…

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