
Understanding the Rise and Impact of TikTok
The Importance of TikTok in the Digital Age TikTok, launched in 2016 by the Chinese company ByteDance, has rapidly transformed the social media landscape, becoming one of the most popular platforms worldwide. With over 1 billion active users as of 2023, TikTok’s influence permeates various aspects of culture, communication, and marketing. The platform’s ability to…