Introduction Nike, a name synonymous with sports and fitness, continues to lead the global athletic footwear and apparel market. Founded in 1964, it has transformed from a small distributor of Japanese running shoes into a multi-billion-dollar enterprise. The importance of Nike lies not only in its market presence but also in its innovation, commitment to
The Importance of Nike in the Sportswear Industry Nike, Inc., one of the world’s leading suppliers of athletic shoes and apparel, continues to play a pivotal role in the global sportswear market. Founded in 1964, the company has not only revolutionised athletic performance gear but has also established itself as a cultural icon. With a
Introduction Arc’teryx, a renowned name in the outdoor apparel and equipment industry, has gained significant traction for its innovative designs and commitment to sustainability. Established in 1989, the brand has positioned itself as a leader in high-performance outdoor gear, catering to both extreme sports enthusiasts and casual adventurers alike. As climate concerns mount and outdoor
Introduction to Lululemon Lululemon Athletica, founded in Vancouver in 1998, has become synonymous with high-quality athletic apparel, catering to both fitness enthusiasts and casual wearers alike. The company’s focus on innovation, community, and sustainable practices has led to its prominence in the global market, making it a key player in the athleisure trend. As more