Introduction: The Importance of Understanding Gen Z With the oldest members of Generation Z now entering the workforce, their unique attitudes and behaviours are becoming increasingly vital to understand. Born roughly between 1997 and 2012, Gen Z is the first generation to grow up entirely in the digital age. This connection to technology and social
Introduction Generation Z, often abbreviated as Gen Z, refers to those born between the mid-to-late 1990s and the early 2010s. This generation is increasingly becoming the focal point of cultural and societal shifts, particularly as they enter the workforce and become influential consumers. Understanding Gen Z is crucial for businesses, educators, and policymakers, as they