Introduction
Dhanteras, celebrated on the thirteenth day of the lunar month of Kartika, marks the beginning of the vibrant Diwali festivities in India. This year, Dhanteras falls on November 11, 2023. Recognised for its significance, devotees worship Lord Dhanvantari, the God of Ayurveda and health, and also Shri Lakshmi, the Goddess of wealth. With growing urbanization and changing consumer habits, the relevance of Dhanteras has evolved, making it a focal point for both spiritual connection and economic activity.
Traditions and Celebrations
On Dhanteras, it is customary for families to purchase new items, especially metal products such as gold and silver, as well as utensils, symbolising prosperity and good fortune. A strong tradition is buying gold or silver coins or ornaments, as they are believed to bring in luck and wealth for the upcoming year. This year, various states are expected to witness a surge in gold purchases due to rising disposable incomes and the popularity of gold as an investment.
The rituals typically begin with early morning prayers, followed by families gathering to worship the deities. Decorative designs made from colourful powders called rangoli are created at doorsteps, inviting Goddess Lakshmi into homes. Moreover, people illuminate their surroundings with diyas (oil lamps) and candles, which are considered auspicious during this festive period.
Market Trends and Economic Impact
The demand for gold during Dhanteras is expected to rise, reflecting broader economic trends. According to the World Gold Council, India’s gold consumption is anticipated to reach 750 to 800 tonnes in 2023, with Dhanteras being a key driver of this demand. Jewellers across the country are preparing for high footfall as consumers plan their purchases ahead of Diwali. Many retailers are also offering attractive discounts and schemes to entice buyers, illustrating a blend of tradition and modern commerce.
Conclusion
Dhanteras is not only a day of luxury purchases but also a deep-rooted tradition that fosters family bonds and cultural heritage. As the celebrations approach, many believers are optimistic that the prosperity signalled by this festival will extend beyond immediate financial gains, ultimately contributing to overall well-being and happiness in their lives. As we approach this significant day in 2023, communities are expected to come together in joy, reinforcing their cultural identity while recognising the transformative potential of modern consumerism.
You may also like
