What happened?
Watford FC has introduced a new print-on-demand matchday programme, allowing fans to order personalized editions featuring their own photos. This initiative follows the club’s transition to a digital-only format last August due to declining sales of traditional programmes.
Why it matters
Kevin Affleck, Watford FC’s head of communications, emphasized that the new programme serves as a sustainable keepsake for fans, aligning with the club’s commitment to environmental responsibility. The programme includes game line-ups, match reports, and QR codes for video highlights, enhancing the matchday experience.
What’s next?
Additionally, Watford FC has applied to the Watford Borough Council to modify its premises licence, which would allow family zones to be utilized for non-matchday events and serve alcohol throughout the stadium. This change aims to enrich the matchday atmosphere and potentially enable events like a World Cup-themed gathering this summer.
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