Simply Hammocks wanted to advertise for the first time through radio to raise awareness to their brand.
It consisted of fully integrated activity both online and offline. One advert was to text in SMS code and receive link to website and the other with a simply call to action with URL, along with promo code discount advert. The adverts went out at least 12 times a day until the end of the month. Also, there would be at least one mention in each show per day between 7am and 7pm by the presenters which covered the competition, the website and the promo code.
With our 60,000+ month listenership and 24.8k followers on twitter, we are able to get 32,918 impressions overall and 206 total engagements on Twitter. We received over (how many entries?) entries all over Twitter and our studio. This campaign was played out for 2 months.
I never thought that it would be easy to advertise through radio. Panda radio executed a wonderful job of presenting the competition and engaging our potential customers. It has been a pleasure working with them. Great brand building with us.