We’ve had the opportunity of working with the ZSL London ZOO to give away family passes, which raised awareness to our listeners about the Zoo.
It consisted of an online activity –a competition that asked the listeners to message their contact number through Facebook, Twitter or email. Then a call will be made and let them guess animal sounds and if they got it right, the ticket will be theirs. This was posted on Twitter on the 31st of July and a winner was chosen the following day.
With our 60,000+month listenership and 24.8k followers on Twitter, we are able to get 19,601 impressions overall and 258 total engagements on Twitter. We received over (how many entries?) entries all over Facebook, Twitter, and email. With that, we are able to increase sales for ZSL London Zoo.
“Advertising on Panda Radio was perfect for ZSL London Zoo’s Superheroes activities over the summer as their impressive London audience was ideal for our demographic, and the content we worked on with them was both fun and engaging. Not only did they understand how important it was to include our key message but they also worked it into a weekly competition that kept their listeners engaged. I wouldn’t hesitate to recommend working with Panda Radio and look forward to collaborating with them again very soon.”